“Hey Andy, I have a small proposition for you.” Messages that start this way usually don’t end well But it’s a different matter when they come from Gero Hesse, the man responsible for one of the coolest events in the human resources sector, the RC Event. RC stands for Recruiting Community, and the event is the highlight of the HR conference calendar.

 

The “small proposition” in question turned out to be an invitation to talk about our new careers website at one of his events. This was very good news. Redesigning our careers site is a project very close to my heart. It is something I have been working on and towards for many years and that still keeps me very busy. The whole thing would then be directly recorded and released as a podcast. I wouldn’t be writing these lines if I had turned down his proposal! I think podcasts are great. I really enjoy listening to them in my spare time, so I thought ‘why not get involved in one myself?’ – especially in the form of a live interview conducted during an exciting recruitment event. In the end, I didn’t even have to go up on stage alone thanks to the support of my colleague Anja from Aldi Süd.

Tell us how the new TÜV Rheinland careers website came about…

The interview formed part of Gero’s new series of events, #RCLab, which focus on Digital Employer Communication and discuss the latest issues from the fields of recruitment and employer branding. I love events like this, as you often get the chance to meet peers from other companies and moan with them about professional concerns and challenges in a wonderfully open way. The shortage of skilled workers is making everything very difficult for us. However, we also need to be able to exchange new ideas and trends. These interactions are often very refreshing, as they are honest and have ‘no filter’.

That’s also exactly the point of our podcast. When someone says: “Tell us how your new careers website came about,” they don’t want to hear words straight from the pages of a promotional brochure about how well everything went and how many more applications you’re now getting. Instead, they also want to hear about the hurdles, obstacles and stumbling blocks you encountered – after all, these lurk everywhere. And if I want to get something out of the exchange, I need to learn how I can not only do things well, but improve them too.

It helps to know what you’re talking about

In the end, we just chatted for a good 45 minutes, talking shop without script and without being self-conscious about it. In keeping with the motto “Do good and talk about it”, a little self-congratulation never goes amiss either. I was proud to refer to our 21st place in the Potentialpark-Ranking for Online Talent Communication. You shouldn’t be afraid to mention something like this if you have improved your ranking by 77 spots.

I didn’t think about the fact that the conversation was being recorded and would soon be available to listen to for almost anyone who wants to. There is quite a difference between talking rubbish in front of a small group of 20 people – and sending the whole thing out on the World Wide Web in podcast form. Plus, as we know, the Internet never forgets. Fortunately, we knew what we were talking about, which meant I didn’t even have to prepare much.

Want to listen to a podcast? Just click and get started

The whole evening was very enjoyable – and I mean that sincerely. It was an open and honest exchange between like-minded people that produced many new ideas – just as it should be. Even recording the podcast was fun and left me wanting to do more in this area. Perhaps we should start doing this at TÜV Rheinland. After all, podcasts are an excellent way to reach potential applicants. Podcasts are available via many different platforms and, when it comes to using new formats, there has been a clear trend towards streaming and away from linear consumption. This is already particularly evident in the area of TV and video streaming platforms, and we are now seeing a similar development in radio and podcasting.

Podcast:

Anyone interested in listening to the podcast from #RCLab can simply click on the link. The interview has been published on Gero’s saatkorn HR marketing blog (only available in German language):

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Author

Andy Fuchs

Andy Fuchs

Leader Personnel Marketing

Andy Fuchs is team leader in the area of personnel marketing and responsible for the employer image of TÜV Rheinland. Since communication with applicants is increasingly taking place on different social media channels, posting, sharing, chirping and blogging are also a major part of his daily work. Born in East Westphalia, he moved to Cologne 15 years ago, where the joie de vivre of the Rhinelanders in general and the people of Cologne in particular initially seemed like a small culture shock. In the meantime, however, a life without the cathedral, Rhine and carnival is hardly imaginable for him.

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