TÜV Rheinland carries out its own studies – but not on every topic
Exclusive data represents exciting content for media work and offers an attractive opportunity to position your company or institution in the public eye. But just how do you get hold of this exclusive data? One option is to conduct studies like we do at TÜV Rheinland on a regular basis, most recently on subjects such as operating driver assistance systems over long periods of time. Yet not every topic is suitable for a study, and there is not always the budget to carry out costly market research or testing.
That’s why the TÜV Rheinland newsroom has been running representative surveys for several years on issues that impact our company but are not suitable for an expensive study. To do this, we work with polling institute Civey to collect representative survey responses on subjects such as purchasing toys, using cloud applications, and smart living. Finding out what the population or a specific target group thinks about certain current issues is helpful for our in-house experts, but it also allows us to add relevant content to our press releases on new products, services and other company topics, making them more attractive for the media.
Gems from the archive
“Find out what Germany thinks” (“Erfahre, was Deutschland denkt”) is Civey’s slogan. Anyone who finds surveys a little dry can find all kinds of gems in the polling institute’s archive when delving through it as a customer, in keeping with the motto: “Everything you never wanted to know about Germany – which is why you never asked.”
Here’s a taster. When asked: “Does sleeping with the open side of your duvet cover at the head end bother you?”, only 17.3 percent of those surveyed said it didn’t bother them at all, while 77.3 percent said they would probably have a sleepless night if the closable side of the duvet was facing in the “wrong” direction.
The next question is every bit as personal: “Have you ever cried after a visit to the hair salon?” Even more astounding than the question itself is the fact that 12.3 percent of respondents admitted to having shed a tear at least once after going to see their stylist.
shed a tear at least once after going to see their stylist
And the pollsters don’t just cover emotions in the most general sense. One question that appeared on many online portals from February 2020 was: “Do you think trees and other plants have feelings?” Almost half of those surveyed (47.4 percent) said: “Yes” or “Probably”. Now, this isn’t my area of expertise, but the idea that living things without nerves and brains can have feelings? Well… On the topic of personal skills, when asked “Can you open bottles with caps with objects other than a bottle opener?”, 56.9 percent of respondents answered confidently with “Yes” or “Probably”, while 39.1 percent were honest enough to say “No”.
I could go on to uncover even more curiosities such as whether people in Germany prefer their popcorn to be sweet or salted and how often they sing in the shower, but I think the most interesting question of all is this: What drives us to want to know what others think about even the most trivial of issues? I would love to hear your answers to this in the comments below, and who knows – maybe I’ll share the popcorn and shower-singing data with you after all.
SENIOR MANAGER CORPORATE COMMUNICATIONS
Always looking for exciting stories and topics that are interesting to tell. There are plenty of them in the company. As an “Immi” he enjoys living in Cologne and loves the city as much as his bicycle – with which he also commutes to work every day.
Field testing a hydrogen car for a day
Industrial Applications and Safety