Facts instead of feelings
Wait, why “systemically relevant”? Communication is systemically relevant in a time of crisis because it is the only way to create trust in institutions. Where trust is lacking, we quickly end up in a situation where the power of emotions triumphs over facts – and masses of toilet paper are bought, which in some households should last until 2030. And for goods other than toilet paper – such as medicines – the consequences could be dramatic.
Newspapers in particular, many of which are still struggling economically with the digital change, are in some cases putting together very cheap packages for exclusive online content in the Corona period (e.g. F.A.Z. Germany for 1 euro/week or the Italian “La Repubblica” for 1 euro/month) or are offering their Corona coverage completely free of charge (New York Times or Economist). Some are postponing the launch of their new digital payment model in order to continue offering all information free of charge despite drastically reduced income from advertising (El País from Spain).
More acceptance for digital paid newspaper services?
This shows that many media take their social responsibility very seriously. Of course, it’s also a good way of convincing new target groups of the benefits of your own digital offering and retaining them permanently. But if one result of the Corona crisis were that we media consumers appreciate well-researched information more and that digital paid services finally work well for newspapers as well, we could perhaps use the Spanish proverb: “No hay mal que por bien no venga” – for example: “There is no evil that does not lead to good.
Editor internal communications
e-scooter or bicycle? The cars are the problem!
I’m selfish, and I’m prejudiced. Plus, I’m a cyclist. In Berlin. Taken together, this can drive you crazy sometimes. More and more of my friends have been saying things like this recently.
No milk today – or, how our diet impacts our climate
Today, I could write about the various ways in which each one of us can help to save our climate: Second-hand clothing, furniture, electronic equipment or toys, less air travel.