Finally, restaurants, cafés and pubs are allowed to reopen – provided they observe certain rules. Now the job is to make sure that customers feel comfortable. Hygiene certificates boost confidence in safety, according to a Civey survey.
Uncertainty on both sides
Which one of us doesn’t like to eat out in a restaurant, have a coffee in a café or watch football in their local pub? Due to the coronavirus pandemic, we had to give up for a long time what previously were everyday pleasures. In Germany, we can now indulge in them again – but only with great restrictions for hospitality establishments and their customers.
The unfamiliar situation has created annoyance and uncertainty on both sides. Some restaurants and pubs had to file for bankruptcy and close due to the drop in revenue. But there are also many creative minds and people with a fighting spirit in this industry. We are all happy to support our local pubs and favorite restaurants when they reopen for outdoor service or when we can be seated indoors again, with tables separated by plastic curtains. Admittedly, this feels a bit like being in the shower at times, but I’m happy to put up with that if it means the business can survive.
Hygiene certificates show that businesses act responsibly
In general, we are on the right track with how things are progressing. But the strong feeling of uncertainty remains. Rumours continue to circulate about inadequately rinsed glasses or unhygienic cutlery. Consumers are concerned that distancing is not maintained, masks are not worn, and address lists are not filled out – or filled out using fake names. This is why many people avoid going out altogether or tend to feel uncomfortable when visiting a café or restaurant.
To rebuild trust here and give guests a stronger feeling of safety, catering establishments can undergo a testing procedure by TÜV Rheinland. The procedure comprises 80 test criteria and is based on the principles of the TÜV association VdTÜV for the inspection of hygiene and infection control measures in the hospitality industry. The audit shows business owners where improvements still need to be made and the extent to which their establishment complies with regulations and has effective hygiene and infection protection protocols in place. Upon successful completion of the testing procedure, the restaurant or hotel will receive a certificate. This also shows customers that the establishment has taken measures to reduce risks – and that they can dine and spend time there with peace of mind.
have more confidence in the hygiene of a business if it has been certified!
But does a certificate really restore confidence? I think so!
A representative online survey conducted by opinion research company Civey in Germany showed that of 2,500 people questioned, more than 50 percent have more confidence in the hygiene of a business if it has been certified. After all, the certificate is clear proof that a business is dealing with the current situation responsibly and in accordance with the rules. I definitely look forward to going out again.
Head of Corporate Sponsoring
Astrid Dorsch is Head of Corporate Sponsoring in the newsroom at TÜV Rheinland. In addition to her job, she also organizes events such as Technology Night or the employee summer party. Born in Hamburg and raised in Cologne, she has made traveling the center of her professional and private life. She tries to incorporate as much culture, sport and enjoyment as possible in her travels. Politically, professionally and privately, she firmly believes in community and is a passionate networker. She likes to be wherever new topics or open-minded and interesting people can be found.
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